...Rashmi Sharma; Richa Joshi Purpose This paper aims to investigate the role of bank reputation (via its proposed dimensions) in influencing bank trust and its subsequent effect on the loyalty of the customer. The study has also explored the moderating role of bank type (public vs private bank...

...Suhail Ahmad Bhat; Sheikh Basharul Islam; Umer Mushtaq Lone Purpose The study is aimed to identify the determinants of online buying behavior and their associations with the consequences of online buying behavior. The study adopted an e-loyalty framework and investigated causal links among...

... and consider brands as sacred entities. The paper specifically explores the influence of social media interaction and social media usability on brand sacralization and consequently its influence on online purchase intention (PI) and brand loyalty. Design/methodology/approach Perceptual responses were...