Keywords: Marketing
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Journal Articles
Journal Articles
Journal Articles
South Asian Journal of Global Business Research (2014) 3 (2): 225–227.
Published: 29 July 2014
...Uma Kelekar Edited by Jill R. Hodges, Anne Marie Kimball and Leigh Turner Risks and Challenges in Medical Tourism: Understanding the Global Market for Health Services 2012 The book also discusses some of the legal ambiguities that surround the medical tourism market...
Journal Articles
South Asian Journal of Global Business Research (2014) 3 (2): 190–208.
Published: 29 July 2014
... entering into the sale of branded pulses will have to focus on these two important attributes irrespective of the purchase point. Originality/value – The topic is relatively less researched in emerging markets especially where both branded pulses and organized retail are in their nascent stages...

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