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1-4 of 4
Keywords: Marketing
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Journal Articles
Nisha Jayasuriya, Krishantha Wisenthige, Naduni Kalansuriya, Sumudu Munasinghe, Pubuddi Shamila, Suranjith Swaris
South Asian Journal of Business Studies (2026) 15 (2): 185–203.
Published: 04 November 2025
... studies focused on larger firms or developed economies, this research highlights unique success determinants in an emerging market. The study introduces a conceptual framework that integrates social media engagement, strategic adaptability and network strength as critical components for online business...
Journal Articles
South Asian Journal of Global Business Research (2015) 4 (2): 251–274.
Published: 03 August 2015
... relationship suggest that CB begins during adolescence period and is a common coping strategy for both boys and girls. © Emerald Group Publishing Limited 2015 Gender Marketing Adolescents Compulsive buying Family conflict Stressors In the modern world, shopping is not solely used...
Journal Articles
South Asian Journal of Global Business Research (2014) 3 (2): 225–227.
Published: 29 July 2014
...Uma Kelekar Edited by Jill R. Hodges, Anne Marie Kimball and Leigh Turner Risks and Challenges in Medical Tourism: Understanding the Global Market for Health Services 2012 The book also discusses some of the legal ambiguities that surround the medical tourism market...
Journal Articles
South Asian Journal of Global Business Research (2014) 3 (2): 190–208.
Published: 29 July 2014
... entering into the sale of branded pulses will have to focus on these two important attributes irrespective of the purchase point. Originality/value – The topic is relatively less researched in emerging markets especially where both branded pulses and organized retail are in their nascent stages...
