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Keywords: Micro-level
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Journal Articles
Nisha Jayasuriya, Krishantha Wisenthige, Naduni Kalansuriya, Sumudu Munasinghe, Pubuddi Shamila, Suranjith Swaris
South Asian Journal of Business Studies (2026) 15 (2): 185–203.
Published: 04 November 2025
...Nisha Jayasuriya; Krishantha Wisenthige; Naduni Kalansuriya; Sumudu Munasinghe; Pubuddi Shamila; Suranjith Swaris Purpose This study examines the social media strategies adopted by micro-level women entrepreneurs who successfully transitioned their businesses from “brick and mortar” to online...
