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Keywords: Multi-group analysis (MGA)
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Journal Articles
South Asian Journal of Business Studies (2025) 14 (4): 477–496.
Published: 20 March 2025
... Publishing Limited Licensed re-use rights only Green banking Gender Perceived benefit Behavioral intention Multi-group analysis (MGA) Theory of planned behavior This study is confined to analyzing the impact of PB on the customer’s BI with the mediation influence...
