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Keywords: Online purchase intention
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Journal Articles
South Asian Journal of Business Studies (2024) 13 (1): 90–117.
Published: 11 August 2022
...) moderates the relationship between perceived functional values and online purchase intention. Originality/value This is one of the pioneer studies conducted to understand the influence of BLCB on value–intention relationship in online space among Gen Y luxury consumers. This study will help luxury...
