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Keywords: Perceived benefit
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Journal Articles
South Asian Journal of Business Studies (2025) 14 (4): 477–496.
Published: 20 March 2025
...Anshul Jain; Biswajit Behera; Khyati Kochhar Purpose This study aims to extend the theory of planned behavior (TPB) by incorporating perceived benefits (PB) as important factors influencing Indian customers’ attitudes (AT) and behavioral intentions (BI) towards green banking, with gender...

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