... the importance of pricing capability (PC) in the formation of FPI and its influence on customer value (CV) and business performance (BP). Design/methodology/approach The study conducted field interviews with business managers and customers of Indian small and medium-sized enterprises to operationalize...

...Sanjeet Kumar Sameer Purpose Acknowledging the significance of perceived organizational support (POS) for employees’ performance, this study aims to examine the underlying mechanism of task performance in a COVID-19 pandemic-induced blended working (TPBW) environment and the role of perceived...