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Keywords: Risk-taking
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Journal Articles
South Asian Journal of Business Studies (2020) 9 (2): 215–234.
Published: 17 March 2020
...-use rights only Market orientation (MO) Entrepreneurial orientation (EO) Innovativeness Proactiveness Risk-taking Strategic decision responsiveness (SDR) Recently, significant attention has been paid in contributing to knowledge on the nexus between market orientation (MO) and firm...
