Keywords: Shared value
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Journal Articles
South Asian Journal of Global Business Research (2012) 1 (2): 293–310.
Published: 17 August 2012
..., focusing on BoP need to create customized products and services at low prices, collaboration with local organizations, engagement of BoP populations as producers and not just consumers, and applying a reciprocal shared value concept (Porter and Kramer) to ensure products and services provide real economic...

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