...Nisha Jayasuriya; Krishantha Wisenthige; Naduni Kalansuriya; Sumudu Munasinghe; Pubuddi Shamila; Suranjith Swaris Purpose This study examines the social media strategies adopted by micro-level women entrepreneurs who successfully transitioned their businesses from “brick and mortar” to online...

...Yog Mishra; Anurag Singh Purpose Dynamism has been the key to the success and popularity of social media, and users always try to adapt to the available new changes. Continuous growth in the access and reach of social media in the past decade has enabled the users to make a calculative assessment...

...Payel Das; Santanu Mandal Purpose The purpose of this paper is to reveal the influence of social media in the development of brand sacralization in young consumers in emerging Asian market. Brand sacralization is the phenomenon where consumers (especially young) become an adherent of brands...