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Keywords: Store image
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Journal Articles
South Asian Journal of Business Studies (2024) 13 (4): 505–526.
Published: 25 October 2023
... market. It also explores the moderating effect of perceived store image on the relationship between brand attitude and loyalty. Design/methodology/approach This study proposes an integrated model based on consumption values and the value-attitude-behavior (V-A-B) framework. Survey data from 209...

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