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Keywords: Sustainable competitive advantage
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Journal Articles
Multigroup analysis of higher-order model of knowledge variables in the context of global ventures through PLS-SEM
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South Asian Journal of Business Studies (2021) 10 (1): 128–146.
Published: 13 August 2020
... be traced in Schumpeter’s primitive theory of creative destruction, which viewed innovation as the source of sustainable competitive advantage (Schumpeter, 1934). David J. Teece developed this theory to grapple with the dynamism of global markets by providing the central role to innovation to attain...
