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Keywords: Technology adoption
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Journal Articles
South Asian Journal of Business Studies (2023) 12 (3): 409–426.
Published: 22 November 2021
...Le Dang Lang Purpose E-commerce, with technology as its backbone, is an indispensable business trend associated with the wave of the Fourth Industrial Revolution. Recently, its intensifying role has also been noticed due to the COVID-19 pandemic. However, technology adoption to pursue an e...
