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Keywords: Theory of reasoned action
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Journal Articles
South Asian Journal of Business Studies (2025) 14 (4): 437–455.
Published: 27 February 2025
... Equation Modelling (SEM) was performed to test hypotheses. The study extends the Theory of Reasoned Action by incorporating the Value-Belief-Norm theory to explore environmental consciousness in sustainable behaviors. It integrates public self-consciousness in the relationship of purchase intention...
