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Keywords: Avoidance behavior
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Journal Articles
Journal:
SAM Advanced Management Journal
SAM Advanced Management Journal (2025) 90 (4): 397–420.
Published: 06 November 2025
...Esen Gürbüz; Adem Büyükvadı Purpose This study aimed to examine how avoidance behavior affects consumers’ intentions to shop offline and online, while also testing the moderating role of Covid-19–related avoidance in these relationships. Design/methodology/approach The study is presented...
