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Keywords: B2B consultancy
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Journal Articles
Utilizing social media and developing brand awareness to increase sales for B2B consultancy
Available to Purchase
Journal:
SAM Advanced Management Journal
SAM Advanced Management Journal (2025) 90 (2): 119–146.
Published: 27 May 2025
...Hajar Fatorachian; Ben Mitchell; Philip Boland; Courtney Petty; Zarah Mughal; Joseph MCcoubrie Purpose This study investigates how leveraging social media and developing robust brand awareness can enhance sales for business-to-business (B2B) consultancy firms, particularly within the hospitality...
