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Keywords: Behavioral intention
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Journal Articles
Assessing the influence of AI adoption and trust on customer satisfaction in digital banking services
Available to Purchase
Journal:
SAM Advanced Management Journal
SAM Advanced Management Journal 1–19.
Published: 01 January 2026
...Naveen Kumar R.; Janani M.; Pavithra R. Purpose This study aims to explore how AI adoption and trust shape customer satisfaction in digital banking, emphasizing the mediating roles of behavioral intention and AI adoption. It seeks to understand how service quality and technology perceptions...
