...Joseph G. Mews Purpose This paper aims to explore how modern Project Portfolio Management (PPM) approaches can transform strategic vision into execution, offering a sustainable competitive advantage in complex environments. It positions PPM as a vital organizational capability that strengthens...

... industry. This study aims to provide actionable insights into effective social media strategies that create competitive advantages and foster business growth. Design/methodology/approach This study uses a comprehensive literature review combined with primary research involving semistructured interviews...