Keywords: Green innovation
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Journal Articles
SAM Advanced Management Journal (2026) 91 (1): 31–67.
Published: 10 February 2026
...Najeb Masoud Purpose The purpose of this study is to examine how artificial-intelligence capabilities in business education catalyse green innovation ( GI ) and how those innovations translate into stronger sustainable performance ( SP ) and circular-economy ( CE ) outcomes. It also evaluates...

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