...' substance. © Emerald Group Publishing Limited 2010 Accounting information Decision making Accounting research Social accounting Research in environmental accounting has evolved from a discipline afforded sporadic attention (pre‐1990s) to an increasingly important focus of academic...

... Product positioning Consumer behaviour Decision making Premium pricing In this research, we frame the relative benefits of the green alternative positively or negatively, by engaging individuals actively in the task of generating reasons for preferring green or avoiding non‐green, respectively...

...” where well‐designed interventions can be deployed to promote learning and improved decision making. The model helps the decision maker better understand and potentially influence ethical judgment because ethical decision making is conceived within the frame of bounded ethicality versus a less potent...