... on their environmental concerns and green purchase decisions. Furthermore, the study investigates the mediating role of consumers’ environmental concerns in the relationship between pro-sustainable orientation and green purchase decisions. Design/methodology/approach This study uses a quantitative methodology...

... common to all Danish firms adopting a green strategy? Management SMEs Environmental concerns Greening of the firm The notion of “green” is a relatively new concept in corporate management. Green decision-making implies that decisions are made within environmental constraints...