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Keywords: Generalist readers
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Journal Articles
The impact of readability of corporate social responsibility information on credibility as perceived by generalist versus specialist readers
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Sustainability Accounting, Management and Policy Journal (2019) 10 (3): 570–591.
Published: 26 June 2019
... for their credibility as perceived by generalist readers thanks to their higher perceived truthfulness (one specific sub-dimension of credibility). Specialist readers’ perceived credibility, on the other hand, is not influenced by the enhanced readability resulting from plain language. Research limitations...
