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Keywords: Ingratiation
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Journal Articles
Sustainability Accounting, Management and Policy Journal (2011) 2 (1): 126–138.
Published: 30 August 2011
... of the application of public relations crisis theory to explain a crisis response in CEO discourse, Craig and Amernic, 2009 ; Benoit, 1997). Sustainability reporting can be characterised as an act of ingratiation or mortification – two of five major crisis response strategies (denial, distance, ingratiation...
