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Keywords: Market orientation
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Journal Articles
Market orientation, CSR and financial and marketing performance in manufacturing firms in Ghana and Ethiopia
Available to Purchase
Sustainability Accounting, Management and Policy Journal (2019) 10 (3): 398–426.
Published: 09 July 2019
... in the two countries are statistically significant. Practical implications The findings suggest that company managers and marketing practitioners can use CSR in their marketing orientation campaigns to keep high performance and to remain competitive in today’s globalized market. Social implications...
