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1-2 of 2
Keywords: Purchase intention
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Journal Articles
Smart and Sustainable Built Environment 1–33.
Published: 14 November 2025
...Marisa Martins Sequeira; Tiago Oliveira; Catarina Neves Purpose This study aims to explore the factors influencing consumer adoption and purchase intention of generative artificial intelligence (GAI) tools in the context of residential design. It aims to understand how technological, emotional...
Journal Articles
Smart and Sustainable Built Environment (2022) 11 (4): 870–890.
Published: 25 May 2021
...Athira Azmi; Rahinah Ibrahim; Maszura Abdul Ghafar; Ali Rashidi Purpose This paper aims to investigate the potentials of virtual reality (VR) for residential real estate marketing to influence house purchase intention. Design/methodology/approach Based on the relevant literature in consumer...
