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Keywords: Relative advantage
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Journal Articles
Diffusion of adoption of solar energy – a structural model analysis
Available to Purchase
Smart and Sustainable Built Environment (2017) 6 (2): 66–83.
Published: 03 July 2017
... renewable and non-renewable sources of energy. Roger’s diffusion model containing five components, relative advantage, trialability, observability, complexity and compatibility, shows that relative advantage and trialability significantly influence user’s intention to use solar products. In order...
