... by consuming the incumbent’s variant determine whether a greener entrant can profitably enter the market. Greenwash by the incumbent firm can profitably increase its own market share, but it may also have important implications for market structure. I show that (1) consumers benefit from some amount...

... for analyzing environmental impacts, like lifecycle assessments (LCA) and carbon footprinting, are applied. © 2015 N. W. Chan 2015 N. W. Chan Licensed re-use rights only Information green markets public goods greenwashing Q50 H41 D80 Consumers are increasingly interested...