The present study aims to analyse sport entrepreneurs' passions and motivations to start a sport business. It answers calls from the literature to investigate sector-specific entrepreneurship ventures and expand the scope of sport entrepreneurship to innovative sport business owners.
Twenty-six entrepreneurs based in Scotland who started a sport business have been surveyed and 8 entrepreneurs were interviewed.
Participants demonstrated a high inclination for self-employment mainly following pull factor reasons such as career change. Their passion for sport, inventing and work played an influential role in their decision to start and grow their business. Some sport entrepreneurs also aimed to pursue higher goals through their innovative sport product or service by contributing to a social cause, which closely aligns with social entrepreneurship.
This study theoretically contributes to the literature by illuminating the specificities of sport entrepreneurship and how passion – as both an antecedent and an outcome – affects the motivational state of sport entrepreneurs.
