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Journal Articles

The financial well-being of retired professional athletes: debunking the myth about financial irresponsibility

Open Access
Grant Laschowski, Norm O'Reilly
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2026) 16 (2): 301–319.
https://doi.org/10.1108/SBM-01-2025-0025
Published: 16 September 2025
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Journal Articles

The role of accounting and accountability in the professionalization of grassroots voluntary sports organizations

Open Access
Linda Melnick, Ron Baker, Norm O’Reilly, Caroline Paras
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (3): 303–326.
https://doi.org/10.1108/SBM-11-2024-0177
Published: 08 April 2025
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Journal Articles

General manager and head coach exits in the NBA and the NFL

Open Access
George Foster, Norm O'Reilly, Jim Best Devereux, Matias Shundi
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2024) 14 (1): 1–18.
https://doi.org/10.1108/SBM-09-2022-0081
Published: 06 November 2023
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Journal Articles

So you want to work in sports? An exploratory study of sport business employability

Available to Purchase
David J. Finch, Norm O'Reilly, David Legg, Nadège Levallet, Emma Fody
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2022) 12 (2): 117–134.
https://doi.org/10.1108/SBM-02-2021-0013
Published: 24 August 2021
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Journal Articles

The determinants of season ticket holder advocacy in the NCAA football bowl subdivision

Available to Purchase
Heather Jane Lawrence, Norm O'Reilly, Alexandra Speck, Chris Ullrich, Kayla Robles
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (3): 335–358.
https://doi.org/10.1108/SBM-05-2019-0035
Published: 27 May 2020
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Journal Articles

Impact studies in sport: the development of an assessment process model

Available to Purchase
Norm O'Reilly, Gashaw Abeza, Andy Fodor, Eric MacIntosh, John Nadeau, Lane MacAdam, Gary Pasqualicchio, Mark Dottori, Heather Jane Lawrence
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (4): 381–402.
https://doi.org/10.1108/SBM-05-2018-0037
Published: 15 May 2020
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Journal Articles

If you build it, will they log on? Wi–Fi usage and behavior while attending National Basketball Association games

Available to Purchase
Michael L. Naraine, Norm O'Reilly, Nadège Levallet, Liz Wanless
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (2): 207–226.
https://doi.org/10.1108/SBM-02-2019-0016
Published: 01 April 2020
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Journal Articles

Title sponsorship of cause-related sport events

Available to Purchase
Norm O’Reilly, Sameer Deshpande, Guy Faulkner, Amy Latimer, Allana Leblanc, Ryan E. Rhodes, Mark Tremblay, Melissa Werman
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (2): 185–200.
https://doi.org/10.1108/SBM-04-2018-0034
Published: 02 May 2019
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Journal Articles

An empirical exploration of sponsorship sales in North American professional sport: Is it time to rethink our approach?

Available to Purchase
Norm O’Reilly, Tim Stroebel, Michael Pfahl, Jim Kahler
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2018) 8 (1): 15–34.
https://doi.org/10.1108/SBM-07-2016-0035
Published: 10 January 2018
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Journal Articles

The world’s highest-paid athletes, product endorsement, and Twitter

Available to Purchase
Gashaw Abeza, Norm O’Reilly, Benoit Séguin, Ornella Nzindukiyimana
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2017) 7 (3): 332–355.
https://doi.org/10.1108/SBM-08-2016-0040
Published: 10 July 2017
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Journal Articles

Community sport and the newcomer experience in small cities

Available to Purchase
John Nadeau, Norm O'Reilly, Alexander Scott
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2016) 6 (2): 110–136.
https://doi.org/10.1108/SBM-01-2015-0002
Published: 09 May 2016
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Journal Articles

Merchandise sales rank in professional sport: Purchase drivers and implications for National Hockey League clubs

Available to Purchase
Norm O'Reilly, George Foster, Ryan Murray, Carlos Shimizu
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2015) 5 (4): 307–324.
https://doi.org/10.1108/SBM-10-2012-0044
Published: 14 September 2015
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Journal Articles

Understanding adolescent sport participation through online social media

Available to Purchase
Norm O'Reilly, Ida E. Berger, Tony Hernandez, Milena M. Parent, Benoit Seguin
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2012) 2 (1): 69–81.
https://doi.org/10.1108/20426781211207674
Published: 16 March 2012
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