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Journal Articles

The financial well-being of retired professional athletes: debunking the myth about financial irresponsibility

Grant Laschowski, Norm O'Reilly
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2026) 16 (2): 301–319.
https://doi.org/10.1108/SBM-01-2025-0025
Published: 16 September 2025
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Journal Articles

The role of accounting and accountability in the professionalization of grassroots voluntary sports organizations

Linda Melnick, Ron Baker, Norm O’Reilly, Caroline Paras
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (3): 303–326.
https://doi.org/10.1108/SBM-11-2024-0177
Published: 08 April 2025
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Journal Articles

General manager and head coach exits in the NBA and the NFL

George Foster, Norm O'Reilly, Jim Best Devereux, Matias Shundi
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2024) 14 (1): 1–18.
https://doi.org/10.1108/SBM-09-2022-0081
Published: 06 November 2023
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Journal Articles

So you want to work in sports? An exploratory study of sport business employability

David J. Finch, Norm O'Reilly, David Legg, Nadège Levallet, Emma Fody
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2022) 12 (2): 117–134.
https://doi.org/10.1108/SBM-02-2021-0013
Published: 24 August 2021
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Journal Articles

The determinants of season ticket holder advocacy in the NCAA football bowl subdivision

Heather Jane Lawrence, Norm O'Reilly, Alexandra Speck, Chris Ullrich, Kayla Robles
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (3): 335–358.
https://doi.org/10.1108/SBM-05-2019-0035
Published: 27 May 2020
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Journal Articles

Impact studies in sport: the development of an assessment process model

Norm O'Reilly, Gashaw Abeza, Andy Fodor, Eric MacIntosh, John Nadeau, Lane MacAdam, Gary Pasqualicchio, Mark Dottori, Heather Jane Lawrence
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (4): 381–402.
https://doi.org/10.1108/SBM-05-2018-0037
Published: 15 May 2020
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Journal Articles

If you build it, will they log on? Wi–Fi usage and behavior while attending National Basketball Association games

Michael L. Naraine, Norm O'Reilly, Nadège Levallet, Liz Wanless
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (2): 207–226.
https://doi.org/10.1108/SBM-02-2019-0016
Published: 01 April 2020
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Journal Articles

Title sponsorship of cause-related sport events

Norm O’Reilly, Sameer Deshpande, Guy Faulkner, Amy Latimer, Allana Leblanc, Ryan E. Rhodes, Mark Tremblay, Melissa Werman
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (2): 185–200.
https://doi.org/10.1108/SBM-04-2018-0034
Published: 02 May 2019
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Journal Articles

An empirical exploration of sponsorship sales in North American professional sport: Is it time to rethink our approach?

Norm O’Reilly, Tim Stroebel, Michael Pfahl, Jim Kahler
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2018) 8 (1): 15–34.
https://doi.org/10.1108/SBM-07-2016-0035
Published: 10 January 2018
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Journal Articles

The world’s highest-paid athletes, product endorsement, and Twitter

Gashaw Abeza, Norm O’Reilly, Benoit Séguin, Ornella Nzindukiyimana
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2017) 7 (3): 332–355.
https://doi.org/10.1108/SBM-08-2016-0040
Published: 10 July 2017
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Journal Articles

Community sport and the newcomer experience in small cities

John Nadeau, Norm O'Reilly, Alexander Scott
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2016) 6 (2): 110–136.
https://doi.org/10.1108/SBM-01-2015-0002
Published: 09 May 2016
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Journal Articles

Merchandise sales rank in professional sport: Purchase drivers and implications for National Hockey League clubs

Norm O'Reilly, George Foster, Ryan Murray, Carlos Shimizu
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2015) 5 (4): 307–324.
https://doi.org/10.1108/SBM-10-2012-0044
Published: 14 September 2015
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Journal Articles

Understanding adolescent sport participation through online social media

Norm O'Reilly, Ida E. Berger, Tony Hernandez, Milena M. Parent, Benoit Seguin
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2012) 2 (1): 69–81.
https://doi.org/10.1108/20426781211207674
Published: 16 March 2012
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