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Keywords: ANCOVA
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Journal Articles
Athlete apparel: the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (5): 582–600.
Published: 03 August 2023
... participants completed a questionnaire to examine their attitudes towards various athlete brand elements. ANCOVA's and MANCOVA's were utilized to assess significant findings, holding the variable of identification constant. Findings The results revealed that only the perceptions of merchandise quality...
