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Keywords: Advertising credibility
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–26.
Published: 08 September 2026
.... rational) jointly shape advertising credibility and a set of consumer responses, namely brand recall, brand attitude, and purchase intention, in golf equipment advertising, a high-involvement and performance-driven context. Design/methodology/approach Using a 2 × 2 between-subjects experimental design...
