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Keywords: Analytics
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (5): 477–494.
Published: 13 June 2019
... in the application of analytics across the sport industry, sponsorship revenue forecasting still largely relies on a decades-old methodology. The paper aims to discuss this issue. Design/methodology/approach This research seeks to assist sport organizations by applying more advanced survival analysis...
