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Keywords: Apparel and merchandise
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (2): 125–142.
Published: 10 August 2020
...). The participants selected closely matched NFL fans' gender, ethnicity and age demographics, which consisted of almost equal numbers of males and females over the age of 50 and were Caucasians (Gaille, 2015). Gender National Football League Social identity Sports fans Behavior Consumption Apparel...
