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Keywords: Artificial intelligence
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Journal Articles
Real but deceptive: effectiveness of personalized synthetic advertising for event promotion
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (5): 593–611.
Published: 16 September 2025
... as inauthentic (Indibara and Varshney, 2020). Artificial intelligence Synthetic advertising Femvertising Persuasion knowledge model Event promotion As artificial intelligence (AI) rapidly contributes to innovations in marketing (Chui et al., 2018 ; Mariani et al., 2022), its...
Journal Articles
Managing the environmental sustainability performance of mega-sport events: a blockchain-based smart control system
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (3): 245–263.
Published: 11 March 2025
... Artificial intelligence Environmental sustainability Blockchain Environmental management control and audit system Several international reports highlight the adverse effects of mega-sport events on environmental sustainability (e.g. IPCC, 2018). The massive amounts of carbon dioxide generated...
