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Keywords: Artificial intelligence
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–22.
Published: 18 June 2026
... Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Natural language processing Machine learning Deep learning User-generated content Framing The Super Bowl halftime show has evolved into a distinct entertainment and branding property that concentrates...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (5): 593–611.
Published: 16 September 2025
... be contacted at: yang.xu@sfasu.edu 05 03 2025 09 07 2025 04 08 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Synthetic advertising Femvertising Persuasion knowledge model Event promotion...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (3): 245–263.
Published: 11 March 2025
... Licensed re-use rights only Artificial intelligence Environmental sustainability Blockchain Environmental management control and audit system Several international reports highlight the adverse effects of mega-sport events on environmental sustainability (e.g. IPCC, 2018). The massive...
