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Keywords: Athlete brand development
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2016) 6 (3): 274–294.
Published: 11 July 2016
... Emerald Group Publishing Limited 2016 Social networking Athlete brand development Co-branding Personal sport brand Rugby union Personal branding The past two decades has seen a fundamental shift in relation to the tools and strategies used by sports properties to communicate...
