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Keywords: Athlete endorsement effectiveness
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Journal Articles
The moderating role of consumers' ad perception in athlete endorsement effectiveness
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (5): 535–555.
Published: 09 August 2021
... is the corresponding author and can be contacted at: mlkim@sch.ac.kr 04 01 2021 16 04 2021 06 07 2021 16 07 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Athlete endorsement effectiveness Social cause involvement Advertising...
