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Keywords: Athlete logos
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Journal Articles
Athlete apparel: the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (5): 582–600.
Published: 03 August 2023
... has become worthy of analysis. Therefore, this study aimed to investigate the influence that cobranded merchandise has on consumers when the athlete logo is displayed next to another team or manufacturer logo. Design/methodology/approach Using an online panel and survey, a final sample of 127...
