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Keywords: Attraction
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Journal Articles
Journal Articles
Sport, Business and Management: An International Journal (2020) 10 (2): 147–167.
Published: 06 April 2020
...Guillaume Bodet; Hui (Eric) Geng; Nicolas Chanavat; Chengcheng Wang Purpose The overall aim of this study is to improve our understanding of the strength of attraction factors of professional football club brands with foreign fans, and of the influence of demographics and individual...
Journal Articles
Sport, Business and Management: An International Journal (2014) 4 (4): 298–316.
Published: 07 October 2014
...Professor Harald Dolles and Professor Sten Söderman; Daniel Hoegele; Sascha L. Schmidt; Benno Torgler Purpose – The purpose of this paper is to examine the effect of superstars (and other factors) on football fans’ attraction to competition (i.e. disloyal behavior). Design/methodology...

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