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Keywords: Basketball clubs
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Journal Articles
Monetizing social value in sports clubs
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2022) 12 (5): 560–579.
Published: 12 August 2022
...Xabier Mendizabal Leiñena; Leire San-Jose; Jose-Domingo García-Merino Purpose European elite professional basketball clubs do not pursue economic profit maximization per se, but they also seek to create social value for stakeholders due to the community outreach and the emotional bonding...
