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Keywords: Behavioural Science
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–27.
Published: 23 July 2026
...Charlie Connor Purpose This review examines the intersection of Behavioural Science and sport fan decision-making, an underexplored area in Sport Management. It aims to identify opportunities to integrate Behavioural Science methodologies into research on fan behaviour, moving beyond traditional...
