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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (2): 147–167.
Published: 06 April 2020
...Guillaume Bodet; Hui (Eric) Geng; Nicolas Chanavat; Chengcheng Wang Purpose The overall aim of this study is to improve our understanding of the strength of attraction factors of professional football club brands with foreign fans, and of the influence of demographics and individual...
