... introduces three conceptual models that theorize the logic, evolution, and risks of sportainment as a system of symbolic governance. In doing so, it offers a structured approach to understanding how creative destruction, emotional engineering, and branded experience intersect within the sportainment...

...Mi Ryoung Chung; Jon Welty Peachey Purpose Understanding the advantages of brand experience is important for brand managers to more effectively grow satisfied and loyal customers. To date, little research has examined the relationship between brand experience and customer satisfaction, uncertainty...