..., and brand loyalty with sport products. Therefore, this study examined these relationships with golf club products in the golf industry. Design/methodology/approach Data were collected from golf players in South Korea (n = 386) through online surveys. Structural equation modeling (SEM...

...Michael Anagnostou; George Tzetzis Purpose The purpose of this research was to develop a scale to measure the football league brand associations such as the “UEFA Champions League” and to investigate their influence on brand loyalty. Design/methodology/approach A questionnaire was developed...

... 03 10 2019 20 02 2020 11 05 2020 26 06 2020 19 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only BIRGing CORFing Team performance Fan identification Self-brand connection Brand trust Brand loyalty...

...Daniel Maderer; Dirk Holtbruegge; Rachel Woodland Purpose The purpose of this paper is to explore the impact of brand associations on brand loyalty of fans toward professional football clubs in developed and emerging football markets (EFM). In particular, the following research questions...

.../approach – The paper reports on a questionnaire survey (n=500) of members of a sport brand community as part of an investigation into the relationship between brand community and brand loyalty. Findings – Brand loyalty was predicted by age, frequency of attendance, motivations for joining...