Keywords: Brand promise
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Journal Articles
Sport, Business and Management: An International Journal (2016) 6 (2): 137–157.
Published: 09 May 2016
... the brand community and the degree to which expectations built by the brand promise are met. Research limitations/implications – In common with many inquiries in the area of brand community, this is a single case study. It is primarily a cross-sectional study, with a minor longitudinal element...

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