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Keywords: Branded merchandise
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (5): 582–600.
Published: 03 August 2023
...Antonio Williams; Zack Paul Pedersen Purpose Branded merchandise and licensed apparel comprise a substantial portion of revenue for many organizations and public figures that choose to employ such an endeavor. Endorsement deals with apparel manufacturers have historically been utilized...
