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Keywords: Broadcasting rights
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2011) 1 (2): 124–137.
Published: 19 July 2011
... be contacted at: obu@sam.sdu.dk © Emerald Group Publishing Limited 2011 Why do professional sports clubs and their associations sometimes choose to sell broadcasting rights to free TV despite better offers from pay TV – like the German football Bundesliga did? Is it – as the sports protagonists...
