...Neda Farokhi; Farnaz Fakhri; Zeinab Mondalizadeh Purpose To our knowledge, few studies have so far explored the impact of personal branding and Corporate Social Responsibility ( CSR ) on startup success. This paper examines the role of professional athletes’ personal brands in startup success...

... within their own posts (Geurin-Eagleman and Burch, 2015 ; Smith and Sanderson, 2015) and have not focused on entire teams or fans’ engagement with those teams. Engagement Instagram CSR Baseball Fans Uses and gratification Garcia-del-Barrio and Szymanski (2009) argued that an individual...

...Soyoung Joo; Ben Larkin; Nefertiti Walker Purpose The purpose of this paper is to explore the corporate social responsibility (CSR) practices of three major professional sport leagues in South Korea to investigate the general beliefs, values, and norms influencing the institutional isomorphism...

...Christos Anagnostopoulos; Terri Byers; Dimitrios Kolyperas Purpose The purpose of this paper is to illustrate the efficacy of using a multi-paradigm perspective to examine the relationship between corporate social responsibility (CSR) and strategic decision-making processes in the context...

...Tom Bason; Christos Anagnostopoulos Purpose – Under growing public scrutiny of their behaviour, the vast majority of multinational enterprises (MNEs) have been undertaking significant investments through corporate social responsibility (CSR) in order to close legitimacy gaps. The purpose...

...-political environment, respectively). The examination takes place within the context of English football and in relation to the implementation of corporate social responsibility (CSR). Design/methodology/approach – The paper draws on data collected by 21 charitable foundation managers of the top two...

...Jens Blumrodt; Michel Desbordes; Dominique Bodin Purpose The subject of CSR is nowadays widely discussed, as is its relevance to the sport entertainment industry. The objective of this research was to investigate corporate social responsibility (CSR) actions in the professional European football...