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Keywords: CSR effectiveness
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–17.
Published: 11 September 2026
... that consumer-cause fit can compensate for low company-cause fit, it provides new insights into how CSR initiatives influence consumer responses and offers a more nuanced understanding of CSR effectiveness. Cindy Lee can be contacted at: cindy.lee@mail.wvu.edu 23 03 2026 18 06 2026 20 08...
