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Keywords: Celebrity endorsement
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Journal Articles
The influence of multiple combinations of celebrity endorsers on consumers' intentions to purchase a sports-related product
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2022) 12 (4): 440–458.
Published: 07 December 2021
... research perspective and provides practical implications for marketing professionals on how to combine multiple endorsers. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Sports marketing Celebrity endorsement Multiple endorsers Figure 1...
