... prices (Mark et al., 2005). For the present study we look at the top flight of professional football (soccer) in China, the Chinese Super League (CSL). Using CSL game data, we make a number of contributions. First, where previous examinations of stock price in sport are often constrained...

... Brand Football Club Attraction Fans China “Keep calm and pick Arsenal.” This was the slogan of a marketing campaign launched in 2013 by the American network NBC after securing the rights to broadcast the English Premier League (EPL). The campaign was displayed in the New York subway...

...Emanuel Leite Junior; Carlos Rodrigues Purpose The purpose of this paper is to report a critical analysis of the plan recently launched by the Chinese Government for the development of the football industry in China. The analysis encompasses the impact exerted by the new policy instrument...

...Yang Ma; Markus Kurscheidt Purpose In 2017, the Chinese Super League (CSL), the first professional football division in the People’s Republic of China (PRC), became the highest-spending league in the international players’ transfer market, with a total spending of €377m. Moreover, the government...

... of the demand for a good by a firm (Dana, 2001) can lead to firms pricing their goods at different levels. China Price Soccer Demand for sport Price dispersion In the current sport marketplace, the ability to strategically manage the performance of an organization is increasingly complex, as teams...

... goals related to sponsorship. Design/methodology/approach – The longitudinal approach taken opens the possibility to explore the dynamics of the strategies of Chinese as well as foreign firms in China. Theories on how sponsorship works cannot assist in explaining outcomes of sponsor-linked...